I’m a native of Brooklyn, NY and I’ve been living here for most of my life. I’ve always liked being creative and ever since I was little, I’ve enjoyed figuring out how to make things look and work better. I’ve been called a developer, an illustrator and a designer, but really, I’m just a guy that loves solving problems.
I think my interest in problem solving began at age 5, when I taught myself to ride a bike. That was my first hard-core taste of accomplishment, and I was instantaneously addicted to the feeling. Growing up, I was able to duplicate this feeling through accomplishments in art and illustration.
In college, I majored in Computer Graphics, which at the time centered around 3D animation. It was fun and I loved programming but being stuck in that dark windowless computer lab wasn’t something I looked forward to making a career out of. Then in my junior year, a friend introduced me to html, and I began a love affair with web design and development.
So I guess I’m still like that 5 year-old who learned to ride, but instead of riding around the block, I’m going around the world, solving problems for people and their brands.
Comcast wanted to create a site that offered special holiday offers to their customers, and they asked Huge to do it. As a designer for Huge, I thought it would be a good opportunity for us to create a site that used parallax movements.
An agency asked if I come up with a completely new look and tone for a hospital. The hospital is very involved within their community so I decided to highlight this aspect in the design. When designing for health based industries, I tend to stay away from showing practitioners in their lab coats because that can emit a cold feeling to viewers. I gravitate towards showing healthy people doing common or extraordinary things. Using that approach, I came up ended up with this design.
The well known agency Tribal brought me in to create a new design for Reebok’s product pages. The guidelines of the brief required me to put a lot of info into the product page. It seemed like a problem at first, but then I remembered that I like to problem solve and everything worked out. The Reebok product page is gridded to include a lot of info while remaining clean and pretty.
Dotglu brought me in to create a conceptual new way for people to customize their BMW cars. I didn’t know what they needed me for until I was in their office, and once they briefed me, I was all in! When it comes to giving users a way to create and customize products online, I love it. I came up with 3 different ideas but the one above is the strongest. I believe that if you give users the right tools and features for a in a mass customization site an influx of creative activity will be generated by designers who crave notoriety. This is why my concept rewards people who customize cars that people like by pushing their builds to the high level pages. This concept also allows users to follow customizers. My vision was to crowd source creativity so that anyone who wanted to buy a BMW could easily search through countless highly rated customizations instead of spending time customizing it themselves. Though this was only conceptual I would love to see BMW go down this road. What do you think?
A great illustrator and comicbook artist, Daniel Warner, asked if I was interested in creating a portfolio site for him. Being that I grew up on comic books, I quickly accepted the offer. This site showcases his work and talent.
For this project, an agency asked if I can do a face lift for the website of a well known hospital. They told me that they wanted to move away from the status quo within the hospital field. Instead of having a site that promotes the facilities, I created a site that promotes a healthy lifestyle.
The outstanding NYC based Psychiatrist Dr. Oshodi asked me to create a fresh new brand presence for her practice. She had just opened an office in a new location so promoting her services around the city was a priority for her. First I created a clean and inviting website.Then I designed postcards and business cards and suggested that she placed them in health oriented places like health food stores, yoga studios and fitness areas. The brand came together nicely. The bright blue and orange accents give a feeling of reassurance, revitalization and well-being, the type of feeling you would like from a psychiatrist.
Myoats.com is my startup that I created. Essentially it is Digg meets Design. Community members create designs in the site’s online drawing application and they vote up designs to the home page. I designed and engineered Myoats by analyzing online trends. I then combined the best of these elements into one unique site, and named it Myoats. Every single design that you see on Myoats was created using its online application. Check it out, the deeper you go, the more you will be amazed.
A good friend of mine who was an expectant mother asked me to create a design for invitations to her baby shower. She gave me complete freedom to do whatever I wanted. By the next morning, I surprised her with an email containing an illustration of a heart-shaped faced newborn in a chicken outfit. She loved it so much it brought tears to her eyes! Good times…
I created Jinn to represent my brand. There are many different illustrations of genies out there so I wanted to make sure that mine stood out from the rest. The story of the genie originates from Arab folklore and Qur’an so it was very important that the character looked traditional which is why he has such an impressive beard. I had a lot of fun creating this character and plan on developing his story so stay tuned!
I created this logo for the new online laundry site. Dirty Drawz is a premium laundry service that relieves the burden of having to do your laundry by conveniently allowing customers to setup personal laundry pickup times. The colors I chose are the same that you will find in many detergent soap brands. This color scheme gives the brand a sense of cleanliness.
I created this logo for a nuubs.com who threw an event to see which borough is more fun. I think Brooklyn won.
I designed this logo for a company specializing in importing goods within the Asian market. The premise behind this logo was to render a scarf as a brush stroke, similar to Tibetan calligraphy. In tribal Himalayan culture, ‘Kada’ is a silk scarf used for blessings.
The agency MRM asked me to help design an Intel widget that would live on people’s desktop. The project was fun because I had the opportunity to create a lot of vector illustrations.